BallotBuzz

KQED Mentorship

By providing customized news articles and volunteer opportunities, this mobile app engages the youth of the Bay Area in their communities and encourages their active participation in the electoral process.

Interaction Design

Client

KQED & San Jose State University

Year

2023

Person Holding phone with the BallotBuzz app
BallotBuzz Screens

Make it yours.

Our onboarding screens help us understand you. Select your interests to customize your feed with stories, events, and organizations you care about. Customize your profile to stay engaged and make a difference in democracy!

Your interests in reach.

Unveil the heart of BallotBuzz with our feature-packed dashboard, serving as the central hub where KQED's topical stories, local events, and upcoming volunteering opportunities seamlessly converge, all thoughtfully tailored to align with your unique interests. On top of that, access a range of convenient, at-a-glance voting resources, designed to enhance and streamline your democratic journey.

Bite-sized stories.

Dive into the news world through our sleek news tab, where global events come alive in concise bullet points designed to captivate and stick. Embracing a social media-esque approach, this format sparks active engagement among younger users. Stay in the know about your surroundings with two distinct pages: one for general news and another for stories aligned with your preferences. Each story is ingeniously distilled into 'stories' – bite-sized bullet points, with the option for expanded versions direct from KQED for deeper insights.

Get engaged in your community.

Stay in the loop with the plethora of local events that constantly unfold. With BallotBuzz, effortlessly connect to interest-related happenings and organizations, simplifying your journey to active community engagement.

Empower through music.

In collaboration with Headcount, we're offering young voters the opportunity to catch their favorite artists while deepening community engagement. Volunteers will facilitate voter registration for upcoming elections, enhancing awareness, all in exchange for complimentary concert tickets.

Resources at hand.

The voting resource page is a centralized source for everything a young voter might be interested related to their ballot. General information about the upcoming election is just a click away.

How might we...

...Inspire ambivalent college students to engage in the electoral process and become more integral members of their communities?

18-29 year olds account for nearly 22% of the voting-age population. Yet more than half do not vote.

Why is this?

[Primary research]

Research gathered from 32 survey participants and 7 interviews. Sample size consists of university students in the Bay Area.

59%

Family Influence

Agreed or mentioned that their family influenced their political views or voter participation.

56%

Informed Consumption

Mentioned that they receive information or news about elections, policies, and candidates from social media (Instagram mostly).

25%

Voter Participation

Voted in the last election cycle and/or mentioned that they always vote.

Primary research

"It's hard to talk about politics in the family if opinions differ."
"Social media pressures people into thinking and voting a certain way."
"Sometimes the way propositions and measures are written can be really confusing."
"My ballot was sent to my mom's address and not mine. So I did not vote that year."

Research synthesis

Following our primary research, our group found common themes within and created empathy maps and storyboards.
Lack of Incentive
Young voters mentioned they understood the importance but still do not participate without incentive.
Insufficient Coverage
Many down-ballot races and measures do not receive the same news coverage and voters therefore leave them blank.
Over-Complicated Terms
Measures are written in ways that leave many young voters discouraged because they do not understand the measures.
Misinformation
Young voters do not have the time to fact-check information on the go which leaves them unsure on what the truth is.

[Mentor guidance]

Bryan Bindloss

Director of Product Design, KQED

Kimberly Low

Senior Product Designer, KQED

Our evolution was guided by the mentorship of seasoned KQED designers, who graciously offered their expertise. Through their insights, we gained a heightened understanding of interaction design, shedding light on the limitations of media and user experiences. Their invaluable feedback became a compass for our creative journey, helping us navigate the landscape of design with greater insight. We extend our heartfelt gratitude for their instrumental support.

Mentor Guidance

Wireframes

Final Prototype

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